XtraClubs
Sauna, ice and recovery usually comes one of two ways: premium and priced for a few visits a year, or cheap and forgettable. XtraClubs had to feel luxurious at a price people would pay every week.
- Sector
- Wellness
Results
$10M+ARR across our four clubsas of Nov 2026
4trading sites: Bondi Junction, Manly, Marrickville, Parramatta, with Bondi Beach in the pipeline
550%return on ad spend
500members pre-launch
10,000+customers served through the app
6 weeksto build the app
4.9★from 643 Google reviews, Bondi Junctionas of Sep 2026
11.6KInstagram followersas of Sep 2026
$1M+in revenue inside the first five months of trading
What we did
Built on "affordable luxury," the experience was good enough that customers did the marketing. Word of mouth helped scale XtraClubs to four sites and $10M+ ARR.
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