How we leveraged our digital expertise to launch a wellness business
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James Simonetta
- 5 minute read
At Hustle Agency, we’re not just strategists—we’re builders. In 2024, we launched XtraClubs, a service-based business rooted in physical experiences, and turned it into a tech-powered success story.
Through this journey, we didn’t just demonstrate our ability to launch and grow our own business; we also solidified the approach we’ve used to help other brands achieve their goals.
From harnessing digital marketing to creating custom tech solutions, here’s how we made XtraClubs a hit and leveraged those same principles to help our clients thrive.
Launching XtraClubs: Combining Physical Know-How with Digital Prowess
When we launched XtraClubs, we didn’t have decades of experience running brick-and-mortar businesses. What we did have was a unique perspective: the ability to view traditional industries through a tech-first lens.
To ensure success, we brought in professionals with deep expertise in fields like gyms and construction—those who understood the operational challenges of physical businesses.
This combination of insights enabled us to craft a business model that bridged the physical and digital worlds, setting the foundation for XtraClubs’ rapid growth and success.
Digital Marketing: The Engine of Early Success
SEO: PLANNING FOR LAUNCH DAY AND BEYOND
We understood that organic search traffic wouldn’t happen overnight, so we started laying the groundwork months before opening. By targeting low-competition keywords with decent search volumes, we ensured XtraClubs would rank highly in search engines from day one.
Key strategies included:
- Listing the business in directories to build backlinks and domain authority.
- Creating landing pages optimised for specific keywords like “Sauna Sydney” and “Ice Bath Session.”
By the time XtraClubs opened, these efforts placed us at the top of search results, driving 60% of customer acquisition through organic traffic.
GOOGLE ADS: REFINING AND SCALING ACQUISITION
To complement our organic efforts, we tested Google Ads to identify customer acquisition costs (CAC). After optimising our website for conversions, we ran targeted campaigns to calculate how much it would cost to attract each new customer.
With this data in hand, scaling became predictable and efficient. We fine-tuned ad targeting and messaging, ensuring we could sustainably grow XtraClubs without overspending.
Custom Technology: The Backbone of XtraClubs
At the heart of XtraClubs’ success is its custom-built app, which we developed from scratch in just six weeks.
Designed to streamline operations and enhance the customer experience, the app enables:
- Door access with a simple tap on a smartphone.
- Seamless reservations through a capacity-management system.
This tech not only reduced staffing costs but also created a more efficient and enjoyable experience for customers.
It’s a prime example of how technology can transform a service-based business.
Community Building: Growing an Audience Before Day One
We knew that buzz and engagement were critical for XtraClubs’ launch.
Social media became our go-to tool for creating excitement and building a loyal community before the doors even opened.
Here’s how we did it:
- Grassroots Events: We hosted ice bath events at local beaches, parks and malls, sharing highlights on primarily Instagram to generate interest.
- Authenticity Over Perfection: Instead of obsessing over polished content, we focused on documenting the journey—sharing behind-the-scenes moments and genuine updates.
- Value-Driven Posts: We provided useful information and answered questions, fostering trust and enthusiasm.
This approach turned a small but engaged audience into active brand advocates, setting the stage for sustained growth.
Lessons from XtraClubs Applied to Clients
The success of XtraClubs wasn’t just a win for us—it became a blueprint for how we help our clients achieve similar results. Here’s how we apply these lessons across different businesses:
1. CUSTOM TECH SOLUTIONS FOR UNIQUE CHALLENGES
From reservation systems to mobile apps, in-house development allows us to create solutions tailored to each business’s specific needs. Proudly on XtraClubs, we’ve built a scheduling tool that optimised staff allocation, reducing costs and improving customer satisfaction.
2. SEO AND LOCAL SEARCH EXPERTISE
We help clients build a strong online presence well before launching. By focusing on local SEO strategies, we ensure their businesses appear at the top of search results, attracting both online and foot traffic.
3. DATA-DRIVEN DECISION MAKING
Using analytics from marketing campaigns, we refine everything from pricing to service offerings. These insights allow our clients to stay agile and customer-focused.
4. BUILDING BRAND CONSISTENCY
We create cohesive brand identities that resonate both online and offline. Our clients see increased customer loyalty after website redesigns, changes in social strategies, and implementation of complementing tech services like brand apps.
Why Hustle Agency
At Hustle Agency, we don’t just provide services—we build businesses. XtraClubs is proof of what we can achieve when we combine digital innovation with real-world expertise.
Whether it’s launching a new brand, optimising operations, or scaling an existing business, our team delivers results that exceed expectations.
Here’s what sets us apart:
- Proven Track Record: From our own ventures to client successes, we’ve demonstrated our ability to drive growth in a variety of industries.
- Custom Solutions: We don’t believe in one-size-fits-all. Every strategy and tool we create is tailored to your business.
- Tech-Driven Efficiency: By integrating advanced technology, we help businesses reduce costs and enhance the customer experience.
Ready to Hustle?
If you’re looking for a partner who can take your business to the next level, Hustle Agency is here to help.
With a proven approach that blends digital expertise and operational insights, we’ll work with you to achieve your goals and beyond.
Contact us HERE to start your journey.