Sweet As

A curated food and drink discovery platform for Sydney

Choosing where to eat meant sorting real recommendations from directory spam and fake five-star reviews, and none of the existing apps were curated.

Sector
Hospitality
Guests in a warmly lit bar with amber pendants and yellow speakers.
What we did

Finding somewhere good to eat in Sydney meant wading through fake reviews and pay-to-win directory listings. We designed and built Sweet As: a curated venue set, plain-English search, a live map, shareable Eatlists, and tools that let venues run their own profile, menu, posts and deals. It is live on the App Store and Google Play.

Natural-language search in Sweet As
The Sweet As map of hand-picked venues
The Sweet As discovery feed
A shared Eatlist in Sweet As
A venue profile in Sweet As
Venue management in Sweet As
What we built

Curated, searchable in plain English, and built for two sides

Sweet As is a curated discovery product. Every venue earns its place, so the data model and the moderation tools had to support editorial choices about which venues get in.

Search accepts plain English. Someone types “date night” or “a quick bite” and the app surfaces the places that actually fit, alongside conventional search by name and cuisine.

A live map shows only hand-picked venues, filterable by Open Now and Top Rated. Eatlists let people save favourites, collaborate on them with friends and share any list in a tap.

The venue side is its own product: operators manage their profile, photos, menu and hours, post updates, connect Instagram and TikTok, and run their own deals in the app.

LIVE ON

  • App Store
  • Google Play

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We're a 100% local team, based in Rozelle, Sydney

The Hustle Agency team