Azura Financial

Azura is a mortgage broking and advisory firm in Double Bay. The advice was strong, but the website wasn't doing much of the selling. It needed to explain what they do in plain language and turn visitors into real conversations with a broker.

Broking is a personal business. People want to know who they'll be dealing with, so each broker needed their own page, and every enquiry needed to land with the right person rather than a shared inbox.

We designed and built the site in WordPress with Elementor, so the Azura team can edit copy themselves. Each broker has a profile page with their own lead capture.

The site carries practical tools: a Home Loan Health Check, a Sense Check and a funding calculator. When someone fills one in, the details go to the relevant broker and the Azura team, and into their CRM through an automation we set up.

In 2025 we reworked the funding calculator around the questions buyers ask first, like where they're buying and whether it's a home or an investment. In 2026 we moved the site to faster managed hosting and added targeted pop-ups for SMSF and commercial lending.

The website is now the main way new clients find and contact Azura. The next phase adds proper event tracking and a design system, so every enquiry can be traced back to the page and tool that produced it.