How We Transformed a 100-Year-Old Business into the “Uber of Bulky Goods” in Under 12 Months
Case Study
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For many medium-sized businesses, longevity can be both a strength and a challenge. Yellow Express, a 100-year-old logistics company, set out to combine its century-long heritage with the agility of a Silicon Valley startup. Their vision? To become the “Uber of bulky goods.”
At Hustle Agency, we partnered with Yellow Express as their outsourced CMO, driving technical innovation, marketing strategy, and operational efficiency. The goal was ambitious—double revenue from consumer accounts within 12 months and then use this momentum to open new branches like their upcoming Gold Coast location. Here's how we helped them achieve impressive growth without losing the authenticity that has kept them thriving for a century.
We're a 100% local team, based in Rozelle, Sydney
Next-Level Consumer App Built with React Native, NodeJS, and MongoDB
To bring Yellow Express' “Uber of bulky goods” vision to life, we developed a consumer-facing app using React Native, NodeJS, and MongoDB, all hosted on AWS via Elastic Beanstalk. This modern tech stack ensured a smooth, scalable user experience. Customers can book services with just a few taps, receive accurate quotes, and track driver response times through to job completion—all while interacting with a streamlined interface that mirrors top-tier ride-sharing apps.
Seamless Integration with HubSpot via Custom Middleware
Legacy systems often pose a barrier to innovation. Yellow Express's 20-year-old jobs system was integral to their daily operations, but it needed a modern interface to automate processes and capture leads effectively. Our team built custom middleware to integrate this system directly with HubSpot, facilitating a seamless flow of data. This integration streamlined lead nurturing, prevented missed opportunities, and laid the foundation for end-to-end digital workflows.
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Stripe for Effortless Payment Processing
Moving bulky goods comes with unique pricing models, requiring a payment gateway flexible enough to handle dynamic quotes and transactions. By integrating Stripe, we ensured secure, frictionless online payments. This enhanced checkout experience not only improved conversion rates but also simplified billing and reconciliations for the Yellow Express team.
Brand-Aligned Design and User Experience
How do you modernize a century-old brand without sacrificing its long-standing identity? We spent time on-site with Yellow Express to capture their unique tone, ethos, and “can-do” spirit. This close collaboration influenced everything from the app's user interface to their website's messaging. The result? A visually engaging, conversion-optimized online presence that resonates with both new and long-time customers.
Case Study
Download the Case Study, packed with the 8 Proven Tactics we used.
Enter your information below to get a free copy of the case study. We aren't going to bombard you with calls and emails but will touch base to see if you're keen to chat after reading the case study.
Full-Funnel Marketing: Facebook, Google Ads, and Influencer Partnerships
To double consumer revenue within 12 months, we needed a robust marketing engine. We launched ROAS-driven campaigns across Facebook and Google, with precise targeting and custom conversion analytics to ensure profitability. Influencers joined the mix to amplify brand visibility—creating engaging content and helping convert awareness into real-world bookings. Our funnel was designed to move prospects through Awareness, Consideration, and Conversion, delivering qualified leads at every stage.
Improved Lead Quality and Retention
Thanks to our coordinated efforts, Sales Qualified Leads jumped by 250%, while the new app continuously increased customer retention. Month-over-month growth in consumer sales became the norm, as satisfied customers returned for repeat bookings and spread the word about the modernized Yellow Express experience.
Case Study
Download the Case Study, packed with the 8 Proven Tactics we used.
Enter your information below to get a copy of the case study. We aren't going to bombard you with calls and emails but will touch base to see if you're keen to chat after reading the case study.
Overcoming Challenges with In-House Development
Integrating a 20-year-old job management system into modern cloud architecture was no small feat. By working closely with the legacy system's original developer—and leveraging our own in-house development expertise—we ensured that the solution wasn't just a patchwork but a cohesive new ecosystem. Collaboration and agility were key, allowing us to troubleshoot issues quickly and keep Yellow Express's operations running smoothly.
Expanding to New Regions
With a scalable tech foundation, robust marketing strategies, and automated workflows in place, Yellow Express is now poised to expand faster than ever. Their upcoming branch on the Gold Coast is just the first step in translating a century of expertise into new markets.
At Hustle Agency, we do more than just build apps or run ads. We offer a strategic partnership rooted in real-world commercial insights and unwavering commitment to your growth. Whether you're a 100-year-old icon ready for a digital revival or a dynamic medium-sized business aiming to scale, our all-Australian team is here to deliver impactful results.
For medium-sized businesses looking to scale, Hustle Agency offers a partnership grounded in practical insights and an unwavering commitment to your growth. Book a free consultation with Anthony Simonetta to discuss how we can help bring your global ambitions to life.
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